by serge urtizberea » Thu Feb 08, 2001 10:27 am
C.m. is truly an acquired affection, because there is no way you could ever achieve complete "understanding" of the music unless you wish to do so. Doing so, of course, demands a lot more work than one would think. Many casual listeners say, "Oh, that's nice. I like how relaxing it is", or "I like how fervent it is" but that is only a small facet of the whole appeal of c.m. My best friend says he likes Ludwig's 5th, but nothing else, but he (despite my oft-repeated attempts) won't really give any other Beethoven a try. Guess there's not enough room for Beethoven when you're yelling along with Fred and Wes and DJ Lethal and dealing with the Rage breakup. But I digress...<P>Classical music is unfortunately as suscept to the vagaries of market economy as everything else. C.m. doesn't pay, or doesn't pay enough. The American retail market for classical music purchases is about $500 million a year all told, divided between all the major labels and independents and such. That's a fair bit of coin, but apparently when you have N'Sync sell almost 10 million of their latest album in something like a WEEK (tell me if I'm far off the mark here), c.m. sales look positively sad on the balance sheet, when 5000 albums sold is considered good and 10,000 is gravy.<P>If c.m. falls off the radar screen, we may take thin comfort that someday in the future, civilization will hunger for something tasteful again, and c.m. will experience a renaissance. Until then, we'll do the best we can. I consider myself really lucky I was exposed to c.m. when I was young, and really lucky, too, that I didn't stay satisfied with Mozart, or I would never have found the inspired world of Ludwig and Co. One thing I've learned recently is that you will convince few people to change gears when it comes to their music. Like I once said, music helps define a person (but not necesarily causes their behavior) and changing that music requires a good deal of willingness on the part of the "recruitee". How well would we respond to people who said John Tesh was better to listen to than Rudy Serkin? Poorly, I hope.<P>I don't know where the solution to the problem lies. We could have c.m. taught in schools, but when there isn't enough money in the public school system to buy updated textbooks or decent teachers' salaries, then having Bach on the curriculum no longer seems so urgent. Since, at least in Canada, c.m. is provided on the radio through the good ol' Mother Corp. (ie. the CBC) on Radio 2, and it's cheap enough to subsidize radio despite the CBC's shrinking budget, c.m. still has a good home even if the general populace won't listen to it.<P>C.m. will adapt eventually. It started with crossover, but that pretty much foundered. It continued with more effort placed on "personality" development and more trendy marketing (which I appreciate). It may continue with the "sexification" of c.m. a la pop/r&b/hip-hop. This last may offend some, but as strong adherent to market economics, I applaud the move if it works. Besides, it's not the package that counts but the content, right?<P>Well, that depends who you ask...<P><BR>