Ah, a pop-up thread. Yes, pop-ups are annoying, but now that they're mostly popunders that I can dismiss from the lower bar, not too bad.
I have somehow (just this weekend) gotten effective popup blocking on Explorer settings. Rather cool, that. I don't know how it happened, and I wish I could change the ugly noise that Explorer makes when it blocks a popup. The worst part of having the "block" setting on is that it considers the B-com player to be a popup and blocks it. I can't figure out how to selectively unblock the player, or turn off the blocking altogether. And I can't get b-com at home unless I use aol rather than the straight browser, which I generally prefer.
To return to the point of OTs thread, I have never bought anything advertised in a popup ad. I never plan to. It would be like sending a ThankYou card to every real estate agent who ever left a fridge magnet calendar on my doorstep. Unthinkable, and certain to produce more of the things.
I have ended up buying things from the rather civilized dropdown announcements on the Amazon website, or from sidebar ads. I'm more inclined to consider them legitimate advertising.