by Trumpetmaster » Wed Mar 30, 2005 4:38 pm
For all M&M lovers
<img src="http://msnbcmedia.msn.com/j/msnbc/Components/Photos/050329/050329_darkside_hmed_12p.hmedium.jpg" alt=" - " />
"M-Vader" is joined by "Star Wars" characters Darth Vader and C-3PO as the new M&M's are unveiled in New York Tuesday.
M&M's have gone to the "dark side." For the first time in the company's 64-year history, M&M's Brand Candies is introducing a dark chocolate version of its famous candy — and just in time for the release of "Star Wars: Episode III, Revenge of the Sith," the sixth and final episode of the Star Wars saga.
One X-wing Fighter spacecraft, two droids, a host of storm troopers and Darth Vader with his M&M's counterpart "M-Vader," gathered in New York's Times Square Tuesday to unveil the dark chocolate M&M's.
Both the new dark and old milk chocolate M&M's feature special "Star Wars"-themed colors and packaging depicting the M&M's "spokescandies" in various movie scenarios.
According to Masterfoods USA, the makers of M&M's, dark chocolate is rapidly increasing in popularity with a 31 percent growth rate each year.
Both the new dark and old milk chocolate M&M's feature special "Star Wars"-themed colors and packaging depicting the M&M's "spokescandies" in various movie scenarios.
According to Masterfoods USA, the makers of M&M's, dark chocolate is rapidly increasing in popularity with a 31 percent growth rate each year.
We continue to look for innovative approaches to launch products and know that dark chocolate is in great demand from our consumers," said Martyn Wilks, vice president and general manager of Snackfoods at Masterfoods USA.
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