My wife buys this big tub 'o laundry detergent at Costco to save money. Its cheaper than an equivalent quantity of big brand name stuff, she says. I noticed when she measures the soap she fills the scoop. Halfway up the scoop is the line for a full load, so when she fills it she is using twice as much as needed. Effectively, the soap is twice as expensive as she thinks it is--she gets angry when I point this out to her.
Yesterday I bought malasadas ( a sort of Portugese doughnut) for my kids. They are .70 a piece, or 8.80 a dozen. I asked, and a dozen is twelve, not thirteen. I told the lady behind me who had just bought a dozen she could save money by asking for 12 individual malasadas instead of a dozen, and she laughed.
At Burger King is something called Chicken Tenders. Prominently on the menu is eight Tenders for 3.49. Hidden in the corner is four Tenders for 1.49.

