by Kevin » Tue Jan 08, 2002 2:54 pm
Dear EJA,<P>While we appreciate and understand your comments and frustrations, I would like to respond to your post and address some of your assertions.<P>When we chose to partner with CLBN in March of last year, we were streaming more tuning hours than most Internet Radio NETWORKS. In fact, we were in the top five network ratings with only one station while most of the rest had several - some more than 100. The bandwidth costs of that were astronomical and were going to very quickly put us out of business. Using an ad insertion platform, such as that developed by Coollink, was the ONLY way we could survive, plain and simple. Obviously, being such a new technology (we were the first large Internet radio station to deploy such technology), there were, and still are, many bugs to work out. Our choice, however, was to make this move now and develop the technology for the future, or close our doors.<P>Being such a new technology, however, it has been extremely difficult to get advertisers to adapt and consider Internet radio as a viable medium. Add to this the downturn in the economy and the drop in advertising revenue for ALL media, and you have an extremely difficult environment to survive in. This is why so many of our competitors have gone out of business in the last year.<P>So, we have to insert ads (even if they are unpaid ads) to prove to the advertisers that the technology works. In fact, many of the ads that have run (some, we admit, for far too long) are those type of "filler" ads. We would love not to have to fill our programming with ads, but we have to show a certain amount of "available impressions" to attract advertisers. It's kind of a catch-22. We have, however, reduced our ad breaks to as short as possible to make it easier on our listeners. We are very sensitive to this.<P>About our connectivity, while there have been some problems on the part of CLBN in the past, we can't blame them for the connectivity problems we've been having the last few months. We have been having technical problems with one of our T-1 connections for quite some time that have NOT proved easy to solve. With our extremely small staff, it has taken us a long time to finally find the problem and take action to resolve the issue. The good news is that we believe we have FINALLY fixed the problem(as of just today!) and believe this will greatly increase our stream's reliability.<P>I don't mean to tell you all of this just to make excuses. I just wanted to clarify and reassure you and the thousands of others who come to us to hear classical music that we are on top of these issues and take them very seriously. We also GREATLY appreciate everyone who has stuck with us through an extremely difficult year. YOU ALL ARE THE REASON WE HAVE SURVIVED WHEN OTHERS HAVEN'T and this fact is not lost on us.<P>Thank you!<P>Sincerely,<BR>Kevin Shively<BR>Director of Business and Web Development<BR>Beethoven.com
Kevin Shively